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Coupang is an ecommerce company, which aims to provide quick and efficient delivery of various consumer products to customers, via an intuitive and accessible mobile retail platform.
As a technology-based company, its online platform attracts younger, more technologically inclined consumers, notably younger generations such as millennials.
Coupang is said to be valued at $9 billion and has drawn $3.4 billion in venture capital funding to date, including an investment of $2 billion in 2018 by SoftBank's Vision Fund and $1 billion in 2015 by SoftBank itself.