Klarna is a banking company providing payment solutions for consumers and merchants. It offers direct payments, pay after delivery options, and installment plans. The company also delivers traffic acquisition, upstream marketing, payment processing, dispute resolutions, and cross-selling services for merchants.
Klarna is headquartered in Stockholm, Sweden and has 15 office locations across 10 countries. The company has achieved enormous popularity, especially in the U.S., thanks to its buy-now-pay-later service. Klarna brought in $650 million in equity funding from a group of investors led by Silver Lake. Singapore’s sovereign wealth fund GIC, BlackRock Inc. and HMI Capital also participated, as did Merian Chrysalis, TCV, Northzone and Bonnier. The funding round gives Klarna a valuation of $10.65 billion.
The company now claims around 235,000 merchant partners and 85 million customers.
KALRNA USAGE BY WEBSITES
United States 5,929
United Kingdom 4,002
Rest of the World 8,079
Klarna’s success in the online payments market has turned it into a key challenger to firms like PayPal Holdings Inc. and Square Inc. The Swedish firm’s customers can delay payments or make interest-free installments when they shop from brands like H&M or Adidas. Retailers pay Klarna a cut of purchases. Klarna’s shopping app also alerts shoppers to deals or price-drops.
Established in 2005, Klarna appears to be spending a considerable amount of capital to expand its operations, globally. The company may have spent a lot of its funds to branch out into the US. Klarna is reportedly planning to secure $500 million in capital via an investment round which could double its valuation to around $10 billion, according to a recent report from Reuters.
Klarna had raised $460 million in funding last year.
Klarna’s main service allows shoppers to make purchases online via its merchant partners. Payments for products may be settled via easy installment plans. If the round is successful, then the company’s valuation would almost double its previous $5.5 billion valuation back in August of last year.
Klarna recently acquired Italian BNPL company Moneymour.
Notably, Klarna’s gross merchandise volume (GMV) or the amount of transactions conducted via its payment network were valued at $22 billion during H1 2020.
Klarna recently acquired Moneymour, an Italian company that develops underwriting technology, giving Klarna access to Moneymour’s technology hub in Milan. Klarna this spring attracted additional investment from Chinese e-commerce giant Ant Group, which took an undisclosed stake in Klarna. Ant Group is the Alibaba affiliate that operates Alipay, and that investment provides Klarna’s service access to the Chinese payment company’s global merchant network.
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